Taken together, Mark McGurl's three books, The Novel Art: Elevations of American Fiction after Henry James, (2001), The Program Era: Postwar Fiction and the Rise of Creative Writing (2009), and Everything & Less: The Novel in the Age of Amazon (2021) read like the author's attempt to perceive the entire "literary field" of the 20th and now 21st centuries in its fully visible totality. If the modern history of literary study in the United States, with the ascension of New Criticism, essentially begins in the close analysis of individual works of literature, the dominant approaches today, in books like McGurl's and the rise of "digital humanities," embrace distance and breadth, not critical rigor but scholarly amplitude, the ability (or at least the attempt) to "see it all."
The notion that to study literature is to contemplate a "literary field" is originally attributable to the French sociologist, Pierre Bourdieu, who posited that literary activity constituted a dynamic system in which all of the participants--writers, critics, publishers--occupy a "position" in this system relative to each other, each with their own priorities, to some extent in competition with each other but also to some extent sharing the reigning assumptions, both commercial and literary, of their time and place. From the interactions of these players in the system vying for the rewards and prestige the system avails comes the literary work, and to fully understand the meaning represented by the work we have to locate it in the "field of power" from which it emerged. Literary values are not so much subsumed to commercial values as actually pitted against commercial values so that the capital at stake is not financial but artistic--"cultural capital."
I confess I have never been much able to appreciate a sociological theory of literature such as Bourdieu's. Mostly it just seems to recapitulate the obvious (in suitably academic jargon): writers are subject to the prevailing cultural forces of their era. (How could they not be?) Writing is not produced in a self-enclosed aesthetic zone scrubbed of social influences. (How could it be?) Of course Bourdieu himself as a sociologist was perfectly justified in examining the structural processes of what we so loosely call the "literary world," but his work as taken up by literary scholars has been used to ground literary study in "material" concerns and not just to dismiss the aesthetic value of literature as a hopelessly subjective interest but in general to imply that the aesthetic doesn't really exist apart from its determination by material conditions. In some cases this is accessory to (or excuse for) the politicization of literary study that is now a fait accompli, but ultimately marks the mutation of academic criticism into a sub-branch of sociology, a transformation that can only contribute to the final dissolution of academic literary study as a separate discipline. (Who needs a special focus on literature when it can easily be folded into social analysis more generally?)
McGurl does not dismiss the aesthetic value of literature, although he consistently refers to it as an "elite" preoccupation that has as much to do with status as it does with the actual experience or creation of works of art. The first book, The Novel Art, is ostensibly about the "art novel," which McGurl defines as a literary work intended as an object of art, not commerce, but this very ambition is treated with implicit suspicion, as just another form of accumulation, in this case the accumulation of prestige rather than money. In some ways, McGurl's books in fact favor the latter kind of gain over the former (especially in Everything & Less, where the prevailing tone is one of barely concealed admiration for the scale of Amazon's success, a sort of awestruck wonder at the canniness of Jeff Bezos), which at least has the virtue of being undeceived about its aims, unlike the writers and critics, who don't realize how thoroughly they are implicated in the commercial system they think they are resisting.
This attitude toward the aesthetic claims of both writers and "naïve" literary critics is not really peculiar to Mark McGurl, however. He is just participating in the discourse that current academic criticism has developed for establishing the superiority of the scholarly perspective on literary creation to the credulous assumptions of the creators and most readers. While certainly literary scholars have always been willing to display their learning and their "hermeneutic" skills, the first few contingents of academic critics by and large devoted such skills to elucidative interpretation or textual studies that assumed "new knowledge" (the traditional goal of scholarship) meant knowledge of literature as a self-sufficient object of attention, worthwhile in and of itself as a form of human expression. Gradually literature in academe has become instead the means for the scholar to assert other priorities, a convenient instrument through which to engage in various kinds of social, cultural, political, or theoretical analysis but not worth the scholar's time for mere "appreciation."
There are indications throughout McGurl's three books that he does in fact have appreciation for the aesthetic qualities of literature (or at least fiction, since discussions of poetry are completely absent from all three of the books), but even in The Program Era, in which American fiction as produced through the auspices of academic creative writing are accorded various degrees of praise for such qualities, McGurl's real focus of analysis is the creative writing system itself, which, he maintains, is something we should account for if we are to understand postwar American literature in "genuinely historical materialist terms." In his review of The Program Era, Fredric Jameson praises McGurl's account of this system, but cautions that his classification of the modes of fiction most central to the creative writing Program is somewhat unwieldy and that "unless we somehow identify the aesthetic of production all three classifications share (their ‘autopoiesis’), the system, however useful or satisfying it may be, will risk breaking down into a series of empirical traits and characteristics."
Heaven forbid that literary criticism might retreat to the consideration of "empirical traits and characteristics"! Should it retreat far enough, critics might even find themselves focusing on the palpable traits and characteristics of individual works without regard to the system to which they putatively belong! At its most extreme, such a concession to the integrity of literary value could lead to the mere appreciation of literature, relegating literary scholars to the status of belletristic critics acting as arbiters of taste rather than learned exegetes and theorists rising above such purely subjective judgment. Or perhaps an enhanced respect for the empirical in the consideration of works of literature--the experience of the actual "traits and characteristics" a literary text offers--could begin to persuade academic critics that the interpretive frameworks assembled by most of the succeeding schools of critical thought that have emerged in literary studies over the past 50 years are themselves finally just fabrications, elaborate fictions created by professors not to aid in the interpretation of literature but to supplant it, to substitute the wisdom and insights of scholars for the incorrigibly undisciplined creative imagination.
These frameworks are just as susceptible, in turn, to the same ineluctable forces and unexamined assumptions by which literary scholars contend the expressive autonomy of works of literature is necessarily constrained. McGurl's sociological contemplations reach in Everything & Less perhaps their most intricate elaboration--although The Program Era is complex enough in the web of connections it makes between various postwar literary works and the conditions of creative writing instruction in American universities--and the book as a whole provides us less with an examination of the effect Amazon has had on the writing and distribution of books and more a phantasmagoric excursion through the generic and subgeneric wilderness Amazon has cultivated through its various self-publishing and eBook services. McGurl maintains that in surveying this scene--and no one should exactly envy his no doubt now near-encyclopedic knowledge of the terrain--he is offering the most authentic perspective on the current "literary field," since Amazon has so thoroughly colonized both publishing (through the dominance of the Kindle and through Kindle Direct Publishing) and bookselling. But McGurl as a critic seems as controlled by the prerogatives of capitalism as the fiction he discusses, confining himself to the popular, the commercially successful, the well-publicized. If much of this writing would not be called "mainstream"--either commercially or culturally--nevertheless the measure of its importance is its salience to the marketplace, not its artistic value.
Indeed, most readers whose interest in fiction has its source in the latter are not likely to find much to spark their interest in McGurl's book, aside from its sideshow qualities. It is doubtful that such readers really need to know about Dmitry Rus, author of the Play to Live series of "LitRPG" novels, or the "alpha billionaire" subgenre of romance novels, or that "there is a case to be made for self-published Adult Baby Diaper Lover (ABDL) erotica as the quintessential Amazonian genre of literature." While I'm willing to take McGurl's word for it that these ridiculous genres exist (although I'm less willing to concede they are part of "literature") and that the Kindle platform has both made them possible and amplified their popularity, I am dubious that, absent an effort like his to do such a comprehensive survey of Amazon's book-related services, that McGurl's intended audience (people interested in contemporary literature or in book culture more generally) are likely to regard such works as worthy of the attention of serious readers. From this perspective, the elaborate scrutiny of them and their part in Amazon's annexation of the literary field in effect itself assembles these texts and genres into a coherent account that hardly exists outside of it except as the discontinuous artifacts of Amazon's digital machinery.
McGurl contends that as the visionary demiurge who called this machinery into being, Jeff Bezos could be called the author of the novel that is Amazon--or at least that is Amazon's rewriting of the premises of fiction and the reading of fiction in the electronically networked world. But this conceit is again something McGurl himself invokes, as Bezos becomes the protagonist of the novel McGurl implicitly shadows into being through using the conceit. In this novel Bezos (as represented by his company) is the larger than life figure whose mighty deeds produce both emulation and resistance, with the latter finally only resulting in an unwitting version of the former. Finally no one can evade the reach of this figure's influence, and, while the nature of this influence can't necessarily be fully characterized as benign, most of those subject to it are satisfied with the service done.
Thus the title of McGurl's book: Amazon promises to offer us everything, which in the provision of books results in the proliferation of narrative genres and reading platforms, but when some writers and readers seek alternatives to Amazon's maximalist aesthetic, such efforts are inevitably tied to this system that makes them intelligible in the first place--and are still available on Amazon, of course. Needless to say, McGurl's classification of fiction as either maximalist or minimalist (the category under which he places most "literary fiction"), "epic" and "romance," reduces the current "literary field" to simple binaries that don't remotely capture the actual range of practices to be found in contemporary fiction, especially outside the confines of literary fiction as "just another genre" in McGurl's simplistic scheme. But then neither is this classification meant to be adequate to the needs of literary criticism per se, as opposed to those of literary critics assuming the role of "cultural critic" to contemplate not mere works of literature but the cultural circumstances in which they are embedded--an orientation by which the literary works disappear into generalizations and abstractions. "Maximalism" and "minimalism" as terms employed in McGurls's analysis thus tell us nothing at all about literature, only about the ways in which such terms can be obscured beyond any practical critical value they might have.
McGurl's adaptation of the terms really offers little specific insight into the tangible influence of Amazon on publishing and bookselling, either. Readers expecting from Everything & Less an examination of Amazon's business practices, its effects on the economics of publishing (especially as related to smaller publishers), or its transformation of reading practices beyond the expansion of genre certainly won't get it. At best McGurl takes Amazon's status as a provider of "service" at face value, preferring to look more closely at the peculiar kinds of commodities it has produced rather than the process of commodification itself. Although certainly books have long been treated as commodities in the capitalist system, Amazon has surely gone the farthest in discarding any pretense that they are anything but merchandise (even if they are merchandised as autotherapy). McGurl doesn't seem much perturbed about this: if its approach has amassed for Amazon a fortune in sales, it has also supplied the sociologically inclined literary critic with an overflowing source of material suitable for his scrutiny.
For all the sophisticated critical tools and close reading skills--and McGurl certainly does a sort of critical reading that effectively maps onto the texts he examines the interpretive scheme he employs --the results of his far-flung explorations of the literary wilds Amazon has cultivated seem rather unremarkable: American fiction during the time when Amazon has come to dominate publishing would appear to be very. . .Amazonian. Not only is it unsurprising that such might be the case, but we could also grant McGurl this conclusion, yet find it trivial. That works of fiction display the signs of the circumstances in which they are created is finally banal, even tautological. How could it be otherwise? How could an alteration of circumstances as consequential as the rise of Amazon (and of the internet that made it possible) not be registered, directly or indirectly, in the writing that ensues? Everything and Less provides us with a photograph of a literary culture adapting to a cultural development that directly affects its own means of existence, but the implication the book leaves that Amazon's presence has enacted some sort of permanent transformation of writing and publishing is surely subject to doubt. If it certainly appears that literary culture has for now fully assimilated itself to the internet, its currently hybrid print/online status hardly seems immutable, and Amazon itself scarcely seems immune to further technological shifts that would make it less relevant.
McGurl's account of the sort of fiction Amazon is making possible is useful, however, in showing us what the future of fiction might be like should Amazon continue to dominate bookselling and especially the self-publishing market, or rather the future without fiction, since in this future the novel would indeed be dead. No amount of special pleading on behalf of preposterous popular genres will make them worth taking seriously. Relegating aesthetically serious fiction to its own sickly genre will do nothing but ensure that it remains sickly. Writers still interested in the idea of literature will no doubt stubbornly persist in authoring texts that might represent some synthesis of poetry and what we now call fiction, but the processes delineated by McGurl in Everything and Less if they retain their hold will so thoroughly trivialize fiction as a literary form that all claims for the novel as the predominant incarnation of "literature" will seem passingly absurd, although at that point neither will there be literary critics to contemplate its demise.
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